In fact, it was so current that rather than hating it, many parents, like my dad, a big fan of the old Lone Ranger radio and TV shows, and the new Lone Ranger and Tarzan TV shows, and all the brilliant new US sci-fi shows; loved it. Even my non-comic reading friends (of which there were many) liked it because it also featured their TV favourites in comic strip form, the Green Hornet, and Batman and Robin, which in turn turned their attention back to the comic books that spawned those TV shows.
To be honest my dad was such a fan of the Garth and Angus Ogg comic strips, it wasn't difficult to get him to read comics, but for other comic strip-sceptics, young and old, there were partially illustrated popular adventures in TV Tornado, such as The Man from Uncle and The Invaders, that could tease them in.
I've included this advert for a couple of reasons. One is because it's just brilliant. Another is because I had those boots, and I loved them. I never once had any practical use for them, but I thought they were great and it seemed like these were ideal footwear for Scouts.